Non-artists will be able to experience rural creative art, culture, cuisine and celebration on a local level. From mural tours, private studio tours to multi-day art itineraries, Wayfinder Route Blue connects non-artists to the path of all the global indigenous artists through viewer and connected creative travel experiences along our global coasts.
Programmatic advertising is making automation and targeting easier, and Route Blue Wayfinder Art solutions are specifically designed for use by DMOs, communities and Tourism Organizations). Using large scale art in dynamic social media ads, as well as connected community campaigns, implementing video (and, in some cases, virtual reality) marketing strategies, refining how Mural Art, site specific art, and the Route Blue Crew work with influencers and exploring opportunities for partnerships with online travel agencies (OTAs).