AR:T ROUTE BLUE has a goal and that goal is using AR:T (Augmented Reality digital stories and ART) bring life back to small towns along the historic corridor by encouraging folks to drive the rural routes search from Mural town to mural town and discover the art and heritage stops along the way!


The act of exploring and creating community art through Augmented Reality!

AR:T ROUTE BLUE  aims to be the longest continuous art road trip,  In BC, AR:T ROUTE BLUE starts in the Thompson Nicola Okanagan region, but the art and stories in the #destinationmuraltown trip leads to all kinds of adventures and to connect to people and places through mural art globally.

TRAVEL communities with the artist lens in a trails gone wild way


Altering Mural Reality & Travel Stories…bringing the space between Art, Nature, place and the viewer to life..Seen and heard with a digital AR:TVIEWER that you download as an app!

The app will guide the viewer to experience public art and monuments through the eye of the artists that create them.

Navigate and reimagine community murals through in an inquisitive and immersive AR:T story scavenger hunt and outdoor art and music event experiences!

WAYFINDER AR:T (TM)is a mobile app and art movement on the AR:T ROUTE blue creative support platform.


A digital art hub, with a mission to connect people to places through the creative of modern digital art and story community art, while supporting rural digital skills and connections. Art and stories to support a creative economy and the knowledge to support the artists in the economy.


Generation two of  world renowned Master artist Michelle Loughery and  her creative community development projects. Thousands of youth and numerous award winning community projects reimagined through creative solution and skills building through an artists lens.  Public Art is a major driver in public, tourism and socio -economic infrastructure and renewal.

AR:TROUTEblue is an emerging connected canvas art collection of augmented reality immersive AR:T spots, created by the Blue Wayfinder Artists, in a mapped destination murals towns app (WAYFINDER AR:TFINDER), with highlights of the hidden stories of Lougherys work. Modern monuments and more.

Public art dates back to the rise of cities themselves. Modern monuments, that with the rise of digital industrialization, have created new possibilities for people, place and planet. The power of public art can create social good, and in Loughery’s work, especially youth skills and rural community renewal.

Wayfinder AR:T ROUTE blue will launch “the splash of Blue” An augmented Reality temporary installation, seen through the AR:TROUTE BLUE app. This is a GEO AR:T temporary installation. The augmented global reality art will take over the streets as art shows up in unexpected places. .

 In 2015, renowned Artist, Art Educator and Creative Community Designer  Michelle Loughery,  founded AR:T ROUTE blue Travel WAYFINDER AR:T STORY ROUTES as a tool to showcase the value of PUBLIC ART MURALS & MONUMENTS as tourism gateways and stops, so that we might preserve those places for future generations.  The scope of AR:T ROUTE BLUE has expanded to include historic locations, scenic byways, river walks and trails, recreational trails, wineries and many more story trail places.  As the app grows, the wayfinder stories evolve, but the heart and vision of the app remains the same. No matter the location, AR:T ROUTE blue WAYFINDER STORIES connects people with the places and routes, that sustain us all. ART connects us all and art in action can move us all to do more for this globe. ART WORKS TO CREATE MORE FOR ALL. WAYFINDER STORIES USE AR:T to navigate with a narrative path.


Augmented Reality connected community Mural Art Project, will uncover the unsung creative stories and artists of the past, and present, while supporting creatives today, in connections for a stronger future connecting rural communities to the globe. Supporting a creative economy, and putting Artists and the rural culture, in the place of power over their own futures. 

It is an app WAYFINDER AR:T digi-story trail that will connect art to its community and the community narrative to a connected highway destination. It is a digital installation of art events, stories and experiences based in Augmented Reality and AR:T geocaching search.

Explore and uncover your “two feet stop” and leave your mark along the way. Explore and find the two feet stops, to find the lights and sights that inspire the artists of the globe to stop and see.

#destinationmuraltown #artrouteblue #whatsyourstory #wayfinderart  #artistmichelleloughery #indigenousblue #exploregoldcountry

The Global Street Art Mural movement is inviting the globe as mural chasers flock to cities across Canada. Using the power of this trend that is truly modern cave drawings of today. AR:T ROUTE blue supports this movement with tourism and community tool for communities, while supporting youth, artists, creative skills and nonprofit talent in rural towns.

The program will contribute to the strength and sustainability of small rural communities, supporting  fire and flood renewal, with the rapidly moving creative and digital industry employment stream.

AR:T Route Blue is a true partnership-based project platform of support that will help rural communities navigate changes impacting their economies, such as attracting and retaining youth, using innovation to drive economic growth, and developing new and effective partnerships to support shared prosperity.

The AR:T WAYFINDER routes will consist of a series of intertwining and overlapping digital tour trails, all tied together with a collective narrative, punctuated by the presentation of stories and art and music pieces, presented using modern communications technology.

 AR:T ROUTE BLUE https://www.instagram.com/artrouteblue/ is an authentic and real  community story movement.

AR:T ROUTE BLUE ™ is a visual collaboration art and WAYFINDER STORY Trail Project, with the unique purpose of re-imagining social tourism, while inviting travellers to explore their curiosity, and to find a common thread with the places they visit, the past,  and ultimately to themselves and others.
We are more than systems, roads and infrastructures. People and the Arts are the threads that bind communities together. We are the grid of humanity. Art connects us all. Our past, present, and future, like brilliant meridian blue strings billowing across our beautiful globe. As people we long to be connected, to ourselves and to others. More than borders and wars; we are all one on this connected earth. We are all first people from somewhere, and together we are the tribe of the Indigenous Blue. The Artists are the herd of Indigenous Blue horses that will help us see the path.

People|Place| Planet

 The highways and byways that connect us all with a collective lens.


 Indigenous Blue is a movement of all first people globally uniting in a creative grid of social and economic place! We are all first people from somewhere. We all have a story that can break your heart. We also share a global resilience and power for change to support the people place and planet! What is your place on Indigenous Blue? What’s your story? The borderless global nation of blue! Indigenous Blue WAYFINDER PROJECT is internationally renowned artist and philosopher, Michelle Loughery’s vision. This vision is based on a 35-year career as a Mural Artist, Art Educator, Rural Community Developer, and Youth Champion. As an artist, she experiences not only the history of the people whose images grace the art she creates, but also hears the stories of people who stop to share as they walk by, and the youth, who share their hopes, dreams, triumphs, and failures. These images are created from the stories of the people both on and around the wall, the people from our past, the struggling youth, the reminiscent visitor, and the communities that strive to be better. 

An AR:T STORY EXPLORER discovers of the story behind the community mural art. They are creative curious travelers, wanting to feel, taste, and experience the art through the eyes of the Artist that created the work. They uncover, discover, and step into the huge art that is defining the globe, in a growing Mural Art Movement.

AR:T WAYFINDING is using art, specifically digital place art to help people find their way, on their journey and in life and to navigate travel with the artist lens. Businesses can harness the art of AR story telling to drive visitors to support local.

Providing  partner mural towns with the digital tourism, skills and tools provided in a “digital augmented reality app” that entices the viewer to travel to other key tourism spots and to also learn more about local history and other themes of the body of murals. AR:T ROUTE BLUE will showcase to the world and international markets, The history, the strength and creative resilience of the rural people of British Columbia


From the lens of the creative to the viewer, to the modern masters and makers. It is a digital connected digital street art mural and WAYFINDER art experience collection that will reveal and support the creative talent in small towns – the makers and markers that are the heart and steam to a new creative economy. Building community from within.


AR:TROUTE BLUE sets the course and we, the artist tribe (digital frontier travelers) follow our hearts along a connective path to fulfill a connected journey…A heritage and contemporary art Museum/Gallery without walls in a highway trail that will invite the globe to the largest art and community experience scavenger hunt.

The heritage highways of Canada have been a common route for all and preserving the stories of the Highways through community art storytelling is an extension to the famed Route 66 and a gateway to Highway 1, the largest Highway in the world.

A true collaboration with many people, nations, creatives, nonprofits, businesses and all sectors. The project is inspired by ancient hand to land creative skills, that bridge cultures and people and the globe. The creative skills process combined with environmental and social tourism stewardship. Connecting communities with murals, digital  public art, music, film, monuments and outdoor stewardship in communities along our global routes and highways.

Discover the underground arts along the highways …out of the blue…comes brilliance.