The digital Autobiography Story Installation of
AR:T ROUTE BLUE
In Search of Blue Horses
IN SEARCH OF BLUE HORSES IS THE PATH OF FINDING OTHER CREATIVES THAT THINK WITH ALTERED REALITY AND UNLEASHED POTENTIAL. WE ARE ALL COLOURS IN THE CRAYON BOX AND COLOUR OF SKIN SHOULD NOT DEFINE US. BLUE HORSES ENVELOPE ALL. NONE OF US AND ALL OF US CAN BE BLUE HORSES. BLUE HORSES ARE UNIQUE, NOT WHITE, NOT RED BUT BLUE. WE LIVE IN THE HALLWAYS IN SCHOOL AND IN THE BACK ALLEYS PAINTING ON HOT BRICK WALLS THE COLOURS OF OUR LIVES. WE MAKE ART AT THE KITCHEN TABLE AND IN SHEDS IN THE BACK OF GRASSY YARDS AND IN BASEMENTS WITH TINY SKYLESS WINDOWS. BUT WE MAKE ART FOR THE SAKE OF ART AND THAT TIES US TOGETHER. BLUE HORSES SEEK EACH OTHER AND YET SEEK TO BE ALONE.
THERE IS MUCH UNDISCOVERED ART IN SMALL COMMUNITIES. IT SUSTAINS ALL AGES AND IF EVER CONNECTED COULD BRING TOGETHER A MOVEMENT TO CELEBRATE THE ART OF HAND TO LAND CREATION. TO CELEBRATE THE CULTURE OF ALL OF US HANDED DOWN IN CREATIVE KNOWLEDGE. HANDS CRIPPLED AND GNARLY FROM YEARS OF CREATIVE MOVEMENT OF NEEDLES AND THREAD, CARVING AND AND PAINTING AND PLAYING INSTRUMENTS THAT THE SOUNDS ARE BRUSH STROKES TO THE STORIES OF OUR LIVES. THIS IS ART AND THIS IS WHAT ROUTE BLUE AND THE ROUTE BLUE WAYFINDERS ARE SEEKING TO UNCOVER AND SHARE WITH THE WORLD.
Our group of community and art consulting experts are available to support and engage and connect rural communities in a connected global grid ART and ARTIST movement to support a creative economy, rural support knowledge connections, while providing a platform to support Artists as an global economy.
Michelle Loughery Wayfinder AR:T and RURAL CREATES PROGRAMMING
or Stacey Phinnemore
CREATIVE CONSULTING FOR YOUR COMMUNITY
Programmatic advertising is making automation and targeting easier, and Route Blue Wayfinder ART solutions are specifically designed for use by DMOs, communities and Tourism Organizations). Using large scale art in dynamic social media ads, as well as connected community campaigns, implementing video (and, in some cases, virtual reality) marketing strategies, refining how Mural Art, site specific art, and the Route Blue Crew work with influencers and exploring opportunities for partnerships with online travel agencies (OTAs).
PAST MURAL PROJECT Results:
Vernon BC -27 Heritage Mural Based Downtown Revite. Catalyst for a 6.7 million dollar downtown rebuild and heritage theme. Michelle Loughery Mural based project. An over 8 million dollar renewal program with unmeasurable tourism growth capacity.
ROUTE 66 Mural City 20 million revite catalyst and small town model emulated USA Wide..study Ryerson University stated “the rural community strategy that should be emulated across the USA.”
Merritt BC -Country Music Capitol of Canada Mural Project & CCMA Hall of Fame Strategy. Catalyst was the 28 “Walk of Stars” larger than life celebrity murals An over 8 million dollar renewal program with unmeasurable tourism growth capacity.
Highway Creative based ROUTE BLUE HIGHWAY Program innitiated with Province and Federal Government, and numerous partners and stakeholders.
Route Blue Creative Trail brand inclusion and membership with continued team skills and marketing and community building mentors
A thirty year history of building creative community in a unique model created by Master Muralist Michelle Loughery. Born in a small BC Mining town, Loughery created a community building model that has been reproduced globally. This unique award winning creative model has launched rural mural town branding successes that have raised over 100 million dollars in creative based economy and has helped thousands of youth find their paths, through her signature Wayfinder Art Skills based programming.