LINEAR COMMUNITIES & Old is New Thematic CORRIDORS Driving A New Creative Recovery Vision By Connecting-The-Arts. .spots

RURAL REVIVAL ELEVATED TO AN ART! SPREADING SEEDS TO SUCCESS

Narrative by Lorrie Fleming
From the Diary of a Seasoned Traveler along the Roads Less Traveled…

Our highways are the stimulus to steer a renewed and creative sense of place into the heartland of our rural communities. The creative augmented reality of connecting ‘art-in-motion’ is moving closer to actuality, staged along an existing lifeline of humanity surviving between faded gridlines of our highways & byways. A fresh coat of paint is a clear solution to refresh the hopes of humanity living in small towns faced by the reality of a sluggish economy. Survival in the confines of these small towns, hidden in the shadows of cities and seemingly lost between the spaces of our society, remain to be a constant challenge and “takes a village” to achieve a renewed sense of permanence for their future. Reinventing themselves with a creative new image brushed by an injection of hand-to-land artwork stimulates sustainability for a fulfilling & healthful lifestyle that may silently be embedded within its existing foundation & infrastructure.

In the wisdom of others who have faced similar challenges in the advent of Main Streets becoming obsolete by freeways, Route 66 communities (described as a 2,448-mile linear village) was reawakened by the spirit of the folks who refused to let their towns disappear into the sunset. A rebirth of Rural America was born, and a renaissance movement began to rekindle the value of small towns and welcome back a new generation of travelers to experience the journey.

The spirited town of Seligman, after years of economic deprivation of being bypassed by a superhighway, Route 66 in a portion of Arizona State was designated a “Historic Corridor”. This amazing feat was resultant of the determination and drive of ‘The Road Guardian’, Angel Delgadillo (The Founder of the Arizona Historic Route 66 Association) and the citizens who remain proud to call the town of Seligman their home. Arizona is accredited to holding the longest remaining unbroken (158 mile) stretch of Route 66; and the preservation efforts speak to its beholden history and to the vibrant future on the road ahead.

To commemorate this historic title to honor Route 66 from Seligman to Kingman situated along this proclaimed longest stretch of remaining uninterrupted portion of the road in Arizona State, the townsites hosted a ‘Fun Run’ auto event and invited the world to celebrate the rebirth of “Historic Route 66”. The first Route 66 Fun Run was held in 1988 and every year in May, Route 66 enthusiasts worldwide continue to gather to celebrate ‘The Mother Road’ revival and the unique communities that make it a linear destination!

Back here at home in Rural BC, as direct descendants of the Mother Road, we are poised to

reach out to linear communities along Route 97 & 99 joining (TCH – Route One) corridors to broaden our

scope along BC’s heritage highways. Route 66 is the cohesive exemplary paradigm to drive the Rural Revival February 22, 2020

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consciousness of travelers onward & upward to BC, reaching the Gold Rush & First Nations Trails to enjoy the drive and savor the experience that exists ‘borderless by nature’.

Art Route Blue flows in harmony with scenic & vintage portions of Canada’s Mother Road (TCH) and its connecting crossroads. An ‘Art Route Parkway’ is the vein of The Mother Road, a natural bloodline bred to promote, protect and energize historic & cultural travel and encompass inclusivity (of all ethnic origins) to embark on the ultimate North American Gateway to ‘Art-in-Motion’. Moving ahead,the Art Route deserves a place (not just a reflection in our rear-view mirror) but in the face of ourwindshield and sited on maps alongside of natural wonders and ‘must-see’ travel experiences. Art “HotSpots” laudable to be highlighted with significance and placed in the spotlight (such as parks & facades)laced along scenic parkways. Create ‘Authentic Art Gateways’ to showcase and celebrate the grandeurof outdoor canvasses bequeathed to travelers amid a creative landscape for generations to follow.

Lessons be learned from those who witnessed the downfall decades of towns & livelihoods in bust & boon economic shifts. The Mother Road shall rise like the tidewaters upon our shores and bring new life in the form of “Art”, creativity, resourcefulness and ingenuity. Let’s Celebrate a Rural Reclamation, as a piece of Canada’s Heritage that’s sitting on the leading edge of ‘art-in-motion’. Follow in the steps of the Guardian of Route 66 (Angel Delgadillo) who spearheaded & shepherded America’s Main Street back from the ashes through to the ages!

In closing, the cover photo features the Route 66 Fun Run cavalcade heading west of Seligman (the Birthplace of Historic Route 66), and reminiscent of one of my favorite heritage sites, Spences Bridge, once a traveler’s hub along the Trans Canada Highway, now a prime “Art Parkway” awaiting for the tide- to-turn toward a creative economic reboot for Rural BC. Dream ~ Draw and Drive it!

AR:T ROUTE CANADA

Art and beauty comes in many forms, including the natural and the handmade , and there’s no reason why, when admiring one, you cannot enjoy the other. And there is no reason that our modern cave masterpieces should not be showcased as invitations for the globe to visit and meander along our highways. The bonus is that travellers can fill the art stops in with small business and community events along the way. Connecting our communities makes sense. Like a giant story book. And it makes more sense if a highway art project like ART ROUTE BLUE is launched with artists and grassroots communities. To keep the jobs, make connections and bring the creative economy to the rural communities and keep our young people talking to the elders. This is a people up road trip. The Canadian Version of ROUTE 66. This art trip is long standing in its vision. Held dear by many and led by Queen of the Road Lorrie Flemming. I am just the conductor and the painter who got to paint way before murals became the explosion of trend that are now. Or maybe these modern cave drawings have always been a huge part of the education and history making of the stories of the people and of nature as we all ride the highway of life. Our Destination Mural Town Art Route is a global grid. It has many more layers to unravel and we are excited as many are using the model to bring Destination ART Routes to their regions. There is blue on those walls though! And the blue beings to the hands of the artists, the visionaries and the first people that have shared fire stories since time began. AR:T ROUTE BLUE details great work across the globe. Some of these artworks are showcased in outdoor settings, others however, are set amidst the most beautiful scenery. Take a look and see community social economics through a new lens. With a content building economy made strong by keeping the people in that system. Our stories are our art and our towns the fires that warm the rural earth. We have made ground at AR:T Route Blue. Destination Mural Town has many tourism organizations and communities abuzz. Destination Routes have been growing in rail and nature trails. Art walks have been around forever and people love to stroll through the streets seeking local treasures. But this AR:T Route is unique as the team of Blue are also trainers, educators, creators, builders, healers, connectors, first responders, homeless, nature protectors, storytellers, painters, sculptors, carvers, singers, youth, elders and all first people from the globe. This is community building from a place of renewal to reimagining. A new form of muraltourism. A content creating system that keeps the content with the creators and the power of all horses in front of one cart. The blue is the stories of many, in a place of global connection, to a system that keeps people and nature connected. Now that is reachable tourism and community economics.

The faces of the people

No matter what road life takes you, it truly is the people along the way that are the paint strokes in the canvas of your life. As an artist that traveled the world I have met many many faces. This picture is of a wonderful young man that worked so hard for the Merritt crew. His story was his to tell and he honoured us with parts of it. He shared his dreams and we shared wisdoms to support those dreams. But this young man taught me resilience and silent strength. He was turned away from the care that is his right to receive when he hurt himself during a young rowdy weekend. He bandaged his hand and he came to work on the murals. Not a word was said by him.

When we realized he did not get a response to his visit to the clinic, a colourful paint spattered group went marching into that clinic demanding not to quietly his right to care. You see this young man wanted to be a carpenter and his hand is is tool, his talent and his livelihood. Yes we were muralists, but more we were family.

Art Tourism- innovations in trails

Non-artists will be able to experience rural creative art, culture, cuisine and celebration on a local level.  From mural tours,  private studio tours to multi-day art itineraries, Wayfinder Route Blue connects non-artists  to the path of all the global indigenous artists through viewer and connected creative travel experiences along our global coasts.

Programmatic advertising is making automation and targeting easier, and Route Blue Wayfinder Art solutions are specifically designed for use by DMOs, communities and Tourism Organizations).  Using large scale art in dynamic social media ads, as well as connected community campaigns, implementing video (and, in some cases, virtual reality) marketing strategies, refining how Mural Art, site specific art, and the Route Blue Crew work with influencers and exploring opportunities for partnerships with online travel agencies (OTAs).

 

#findyourblue

In life and on any journey…the most important thing is to find what makes you unique..trust the creative process of YOU…find your blue #wanderingwildartist #routeblue