Art and beauty comes in many forms, including the natural and the handmade , and there’s no reason why, when admiring one, you cannot enjoy the other. And there is no reason that our modern cave masterpieces should not be showcased as invitations for the globe to visit and meander along our highways. The bonus is that travellers can fill the art stops in with small business and community events along the way. Connecting our communities makes sense. Like a giant story book. And it makes more sense if a highway art project like ART ROUTE BLUE is launched with artists and grassroots communities. To keep the jobs, make connections and bring the creative economy to the rural communities and keep our young people talking to the elders. This is a people up road trip. The Canadian Version of ROUTE 66. This art trip is long standing in its vision. Held dear by many and led by Queen of the Road Lorrie Flemming. I am just the conductor and the painter who got to paint way before murals became the explosion of trend that are now. Or maybe these modern cave drawings have always been a huge part of the education and history making of the stories of the people and of nature as we all ride the highway of life. Our Destination Mural Town Art Route is a global grid. It has many more layers to unravel and we are excited as many are using the model to bring Destination ART Routes to their regions. There is blue on those walls though! And the blue beings to the hands of the artists, the visionaries and the first people that have shared fire stories since time began. AR:T ROUTE BLUE details great work across the globe. Some of these artworks are showcased in outdoor settings, others however, are set amidst the most beautiful scenery. Take a look and see community social economics through a new lens. With a content building economy made strong by keeping the people in that system. Our stories are our art and our towns the fires that warm the rural earth. We have made ground at AR:T Route Blue. Destination Mural Town has many tourism organizations and communities abuzz. Destination Routes have been growing in rail and nature trails. Art walks have been around forever and people love to stroll through the streets seeking local treasures. But this AR:T Route is unique as the team of Blue are also trainers, educators, creators, builders, healers, connectors, first responders, homeless, nature protectors, storytellers, painters, sculptors, carvers, singers, youth, elders and all first people from the globe. This is community building from a place of renewal to reimagining. A new form of muraltourism. A content creating system that keeps the content with the creators and the power of all horses in front of one cart. The blue is the stories of many, in a place of global connection, to a system that keeps people and nature connected. Now that is reachable tourism and community economics.
No matter what road life takes you, it truly is the people along the way that are the paint strokes in the canvas of your life. As an artist that traveled the world I have met many many faces. This picture is of a wonderful young man that worked so hard for the Merritt crew. His story was his to tell and he honoured us with parts of it. He shared his dreams and we shared wisdoms to support those dreams. But this young man taught me resilience and silent strength. He was turned away from the care that is his right to receive when he hurt himself during a young rowdy weekend. He bandaged his hand and he came to work on the murals. Not a word was said by him.
When we realized he did not get a response to his visit to the clinic, a colourful paint spattered group went marching into that clinic demanding not to quietly his right to care. You see this young man wanted to be a carpenter and his hand is is tool, his talent and his livelihood. Yes we were muralists, but more we were family.
Non-artists will be able to experience rural creative art, culture, cuisine and celebration on a local level. From mural tours, private studio tours to multi-day art itineraries, Wayfinder Route Blue connects non-artists to the path of all the global indigenous artists through viewer and connected creative travel experiences along our global coasts.
Programmatic advertising is making automation and targeting easier, and Route Blue Wayfinder Art solutions are specifically designed for use by DMOs, communities and Tourism Organizations). Using large scale art in dynamic social media ads, as well as connected community campaigns, implementing video (and, in some cases, virtual reality) marketing strategies, refining how Mural Art, site specific art, and the Route Blue Crew work with influencers and exploring opportunities for partnerships with online travel agencies (OTAs).
In life and on any journey…the most important thing is to find what makes you unique..trust the creative process of YOU…find your blue #wanderingwildartist #routeblue